{"title":"HUDA","description":null,"products":[{"product_id":"huda-beauty-easy-bake-loose-powder-cherry-blossom-cake","title":"Huda Beauty Easy Bake Loose Powder - Cherry Blossom Cake","description":"\u003cp\u003eHuda Beauty Easy Bake Loose Powder - Cherry Blossom Cake\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eFounded in 2013 by award-winning blogger and make up artist to the stars, Huda Kattan, Huda Beauty rose to fame with the launch of its customisable falsies. Going on to create an entire make up range, the eponymous label has become one of the fastest-growing beauty brands worldwide... and isn't showing any signs of slowing down. A bestseller, the Easy Bake Loose Powder (20g) is a true multitasker: it blurs the appearance of pores, sets make up in place and absorbs shine.\u003c\/p\u003e","brand":"emba beauty","offers":[{"title":"Default Title","offer_id":55089652171094,"sku":"747868","price":20.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1042\/3910\/4342\/files\/FullSizeRender_70115e29-aab7-480d-9e52-4beb486f1aaa.jpg?v=1787690452"},{"product_id":"huda-beauty-obsessions-topaz-pallet","title":"HUDA Beauty Obsessions Topaz Pallet","description":"\u003cp\u003eDiscover the HUDA Beauty Obsessions Topaz Palette at emba beauty, your trusted online beauty store. This curated collection features richly pigmented, warm-toned eyeshadows perfect for creating stunning, multidimensional looks. Whether you're going for a subtle daytime glow or a dramatic evening effect, these versatile shades blend effortlessly. Elevate your makeup routine with a palette that exudes luxury and quality, reflecting emba beauty's commitment to providing premium beauty products.\u003c\/p\u003e","brand":"emba beauty","offers":[{"title":"Default Title","offer_id":55089653088598,"sku":"064567","price":25.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1042\/3910\/4342\/files\/FullSizeRender_7f23546d-9f2e-4e65-99a4-a870a3b7143c.jpg?v=1787690380"},{"product_id":"huda-beauty-obsessions-emerald-pallet","title":"HUDA Beauty Obsessions Emerald Pallet","description":"\u003cp\u003eLove your Huda palette but can’t fit it in your make up bag? Or just desperate to sample the shadows that have sent the beauty world into a spin? The answer is Huda Beauty’s Emerald Obsessions Palette, a slimline edit of the most sought-after, green-hued shadows and all you need to achieve an array of mesmer-eyes-ing vibrant eye looks. The ultimate capsule make up wardrobe, this unites nine ultra-versatile, buttery smooth shadows – six vibrant duo-chrome shimmers and three creamy mattes. We’re completely besotted with the range of hues and textures and you're guaranteed to fall head-over-heels too – especially with the beautifully versatile range of mint, golden olive, timeless emerald and show-stopping peacock green. Perfectly on-trend, this gemstone-inspired edit is sure to become a precious product in your arsenal.\u003c\/p\u003e","brand":"emba beauty","offers":[{"title":"Default Title","offer_id":55089660887382,"sku":"234435","price":25.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1042\/3910\/4342\/files\/FullSizeRender_02f594c8-1a13-4c86-b84c-dd2605686ba3.jpg?v=1787690323"},{"product_id":"huda-beauty-deluxe-sample-one-coat-wow-mascara-black-2ml","title":"Huda Beauty Deluxe Sample One Coat Wow Mascara - Black 2ml","description":"\u003cp\u003eAre you a fan of a fuller flutter? Enter: Huda Beauty's 1 Coat WOW! Extra Volumising and Lifting Mascara (10ml).\u003c\/p\u003e\u003cp\u003eAchieve the lashes of your dreams in mere moments thanks to this tool's dual-shaped brush with long and short bristles. Meaning? It helps to lengthen, separate and volumise in a super black, creamy and hydrating formula, making it ideal for all eye shapes and lash lengths.\u003c\/p\u003e","brand":"emba beauty","offers":[{"title":"Default Title","offer_id":55089661018454,"sku":"245455","price":10.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1042\/3910\/4342\/files\/FullSizeRender_ac8da40a-4c63-4b48-8e34-4d658477cbd0.jpg?v=1787690287"},{"product_id":"huda-beauty-the-new-nude-eye-shadow-palette","title":"Huda Beauty The New Nude Eye Shadow Palette","description":"\u003cp\u003eA whole new take on ‘nudes’, Huda Beauty’s The New Nude Eyeshadow Palette is a total heartbreaker. A treasure chest of blush, mauve, taupe and beige neutrals, mingled with show-stopping copper, golden and pink glitter jewels, it features everything you need to master beguiling eye effects in one slimline (clutch bag-compatible) case. The array of 18 shadows includes ten highly pigmented mattes, formulated with aloe vera and coconut oil for butter-like application; four reflective shades, featuring shimmering pearl flecks for a gorgeous duo-chromatic finish; two glitter formulas, infused with innovative silicones for advanced adherence, pigment dispersion and luminosity; one pressed pearl, combined with acacia, jojoba and sunflower wax for a high-shimmer finish that layers effortlessly on top of mattes, adding dreamy depth and dimension; and even a concealer base, for flawless application and to boost any eyeshadow layered on top of it. You're guaranteed to fall head-over-heels for just-blushed cream ‘Bare’, peachy ‘Play’, mink ‘Lace’ and burgundy ‘Love Bite’, not to mention ruby shimmer ‘Excite’, copper ‘Infatuated’ and duo-chrome silver-pink ‘Daydream’. Each of the stunning shades looks stunning on its own, or blended for a strikingly beguiling make up look. Make sure you don't get waylaid on your way to the checkout! This sought-after edit will not hang around...\u003c\/p\u003e","brand":"emba beauty","offers":[{"title":"Default Title","offer_id":55089661444438,"sku":"445565","price":35.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1042\/3910\/4342\/files\/FullSizeRender_05e76712-50ba-4b3c-be85-c00b2bd61b82.jpg?v=1787690246"},{"product_id":"huda-beauty-pretty-grunge-18w-eyeshadow-palette","title":"Huda Beauty Pretty Grunge 18W Eyeshadow Palette","description":"\u003cp\u003eA modern take on grunge-meets-glam? Yes, please. Serve ultimate shade with the Pretty Grunge 18W Eyeshadow Palette from Huda Beauty.\u003c\/p\u003e\u003cp\u003eBestowing a sweep of silky colour, each buildable shade in this collection can be easily layered for tailored intensity, from subtle to statement. There's no risk of creasing or fallout too, and thanks to smooth application, every pan will diffuse with a finish that's intensely pigmented. Harnessing smoky cool-toned shades in wearable and versatile hues, it means you can choose from matte nudes to multi-chromatic foils to define and shape the eyes. The only downside is deciding which one to swipe first...\u003c\/p\u003e","brand":"emba beauty","offers":[{"title":"Default Title","offer_id":55089661870422,"sku":"234545","price":75.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1042\/3910\/4342\/files\/FullSizeRender_927557db-7204-47df-85ff-39cd4cf658b0.jpg?v=1787690193"},{"product_id":"huda-beauty-liquid-matte-minis","title":"Huda Beauty Liquid Matte Minis","description":"\u003cp\u003eRenowned for her perfect pout, Huda Kattans four variations of Liquid Matte Minis unite super-cute, complementary shades of her best-loved, stay-put liquid formula, to wear alone or mix and match to achieve an array of ombrac and contoured effects. With three existing colours ('Heartbreaker', 'Material Girl' and 'Famous') ranging from classic, statement scarlet to sophisticated, matte marsala the 'Red Edition' also introduces a brand new metallic hue: Showgirl is a vibrant cranberry with a show-stopping foil finish. The 'Pink Edition' includes 'Gossip Gurl', 'Trophy Wife', 'Icon' and 'Socialite' (a metallic pink shade with subtle gold undertones); The 'Nude Edition' features 'Venus', 'Bombshell', 'Flirt' and 'Trendsetter', while 'Brown Edition' unites 'Trendsetter', 'Flirt', 'Spice Girl' and 'Vixen'. Each is a must for any Huda Kattan fan (or self-professed lipstick lover), these travel-sized quartets are guaranteed to please.\u003c\/p\u003e","brand":"emba beauty","offers":[{"title":"Default Title","offer_id":55089664164182,"sku":"897657","price":25.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1042\/3910\/4342\/files\/FullSizeRender_66eb105b-7ebf-450a-984e-a53aef7a9147.jpg?v=1787690001"},{"product_id":"huda-beauty-fauxfilter-luminous-matte-liquid-concealer-vanilla-3-1","title":"Huda Beauty #Fauxfilter Luminous Matte Liquid Concealer - Vanilla 3.1","description":"\u003cp\u003eBuild and blend your way to a glowing make up look with the #FauxFilter Luminous Matte Liquid Concealer (9ml), a water-, sweat- and transfer-proof concealer with shades created to suit all skin tones.\u003c\/p\u003e\u003cp\u003eEffortlessly concealing everything from blemishes to dark circles with a soft-focus finish (that doesn't settle into fine lines or cause flashback in photos) this does-it-all concealer doesn't compromise on staying power or cakey-ness. Keeping skin smooth and hydrated with an infusion of conditioning sweet almond oil and vitamin E, the pillowy soft doe-foot applicator glides across your complexion, hugging your skin contours and caring for delicate under-eyes with ease. Once you try it, there's no turning back...\u003c\/p\u003e","brand":"emba beauty","offers":[{"title":"Default Title","offer_id":55089664524630,"sku":"466546","price":20.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1042\/3910\/4342\/files\/FullSizeRender_e965fd16-6411-468b-af5b-e6b05ee371fc.jpg?v=1787689954"},{"product_id":"huda-beauty-obsessions-amethyst-pallet","title":"HUDA Beauty Obsessions Amethyst Pallet","description":"\u003cp\u003eLove your Huda palette but can’t fit it in your make up bag? Or just desperate to sample the shadows that have sent the beauty world into a spin? The answer is Huda Beauty’s Amethyst Obsessions Palette, a slimline edit of the most sought-after, purple-hued shadows and all you need to achieve an array of mesmer-eyes-ing vibrant eye looks. The ultimate capsule make up wardrobe, this unites nine ultra-versatile, buttery smooth shadows – six vibrant duo-chrome shimmers and three creamy mattes. We’re completely besotted with the range of hues and textures and you're guaranteed to fall head-over-heels too – especially with the beautifully versatile range of moody mauve, vibrant violet, opulent purple and barely-there pink. Perfectly on-trend, this gemstone-inspired edit is sure to become a precious product in your arsenal.\u003c\/p\u003e","brand":"emba beauty","offers":[{"title":"Default Title","offer_id":55089667604822,"sku":"454236","price":20.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1042\/3910\/4342\/files\/FullSizeRender_13147cd0-b392-4dd7-bcc3-5e549d5a2c65.jpg?v=1787689794"},{"product_id":"huda-beauty-obsessions-sapphire-pallet","title":"HUDA Beauty Obsessions Sapphire Pallet","description":"\u003cp\u003eDiscover the vibrant allure of the HUDA Beauty Obsessions Sapphire Pallet at emba beauty. This expertly curated palette features nine luxurious, high-pigment shades that range from bold blues to shimmering silvers, allowing you to create endless eye-catching looks. Perfect for beauty enthusiasts and professionals alike, each shade is designed to blend seamlessly for a flawless finish. Shop with confidence at our online beauty store, where our commitment to quality and customer satisfaction shines through in every product we offer. Elevate your makeup game with emba beauty today.\u003c\/p\u003e","brand":"emba beauty","offers":[{"title":"Default Title","offer_id":55089668030806,"sku":"345653","price":20.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1042\/3910\/4342\/files\/FullSizeRender_4a585b59-2d69-4b70-afca-4a89d0301e5a.jpg?v=1787689741"}],"url":"https:\/\/embabeauty.co.uk\/collections\/huda.oembed","provider":"emba beauty","version":"1.0","type":"link"}